The New Stuff

3 Tips to balance closure of Press releases


Press releases are written to communicate information. If not properly put together, it can overrule the intended motive. In order to achieve the set goal, the introduction, body and closure of the press release must be well coordinated.

Here are the tips below;

  1. Make a strong statement: Always try to close out the press release with a strong statement or one vital piece of information.  Rather than just concentrating on pure facts, a closing statement could wrap up the press release for everyone reading. Leave them with a strong statement that makes them recall a powerful image. For example, if you’re writing a press release about a new product, you want to burn the image into readers’ minds that it will change their lives. A quote from a satisfied customer or real-world example of how the product will affect readers can go a long way in closing out strongly.
  2. Find some common ground: Readers really respond to companies that seem to get them. If you can tap into why your customers love your company or will love your company, you can close out your press release with this sentiment for a little added vigor. For instance, let’s say your intended audience already knows about your product line. When you close out your press release about your brand new product, simply remind them why they love you in the first place.
  3. Squeeze in more relevant information: Most likely you know to write in the inverted pyramid style where the most important details go up top and the lesser information comes down. This ensures the; who, what, where, why, when and how, is there so readers get the whole story. However, some info doesn’t seem all that relevant near the top, and you might be hesitant to include it. If you get to the bottom and realize there’s some info you couldn’t fit into the rest of the press release, consider putting it in the closing sentence. It may round out the release in readers’ minds as they feel like they got even more of the story.

 

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