- Awareness campaigns
- Liaise with beauty and makeup professionals such as Banke Masheeda to promote a range of products
- Product Seeding
- Successful product launch events for a range of products which yield improved awareness on the brand yielding to increased sales
- Sesema PR always achieved at least 75% of agreed coverage on all product launch activities which were majority soft cell magazines directed towards the clients primary target audience.
- Earned broadcast media coverage on Ebony life TV
L’Oréal Luxe opens a unique world of beauty Its international brands incarnate all the facets of elegance and refinement in three major specializations: skin care, make-up and perfume. L’Oréal Luxe products are available at department stores, cosmetics stores, travel retail, but also own-brand boutiques and dedicated e-commerce websites.
Sesema PR was engaged to manage the launch and Publicity for Loreal Luxe’s Luxury brands and their SKU’s which include:
- Maison Lancome
- Ralph Lauren
- Giorgio Armani
- Yves St Laurent (YSL)
Across board, Sesema PR was required to;
- Creating top of mind awareness of the
- Creating a presale publicity campaign before the Launch.
- Organising an event for the official launch of the fragrance.
- Invite and manage the high profile members of our society, A and B-list celebrities, Top media influencers and the media to each event
Scope Of Work
- Guests invitation
- Venue and vedors sourcing
- Inviting and managing journalist at their events