McDowell’s

2014 - McDowell’s sought to unveil its No. 1 Platinum Whiskey at a launch event which held at the Oriental Hotel, Lagos. The event had Mc Dowell’s trade partners, consumers and other stake holders in attendance.

Scope Of Work

• Create and invite a media list comprising of online (blogs and social influencers), print publications (newspapers and soft sell) and broadcast media
• Invite and ensure media presence at the launch
• Manage media at the event
• Organise interviews at the event and after
• Create and distribute press packs to the media present
• Ensure media have the right content and enough information to report accurately on McDowell’s launch event
• Handle media enquiries
• Manage the giveaway on the blog
• Track news and photo stories, notify client of coverage received and draft overage report

Media  performance (output and outcome analysis) reporting at the end of the project

Results

• Between Monday 28^th July and Sunday 17^th of August, 2014 (Timeframe for the campaign), Sesema PR received a total of t 28 pieces of coverage including photo stories, interviews and news stories was received in print and online media
• Sesema PR achieved over 100% media coverage for the launch event

• The earned media coverage value (based on circulation, traffic estimation, SOV, etc on print and online media) for this project was $ 48,797 which far outweighed the paid media at $2,000.