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Lagos Jazz Series

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Description
2014 - Sesema PR was engaged to positively promote the Lagos Jazz Series (LJS) in order to engage prospective sponsors and position LJS as THE music and entertainment festival in Nigeria. Results
  • Over 200% increase in the turn out and purchase of tickets for the November event
  • Over 2,000,000 impressions and 10,000 conversations about the lagos jazz series November event during the live social media posting session across Twitter, Instagram and Facebok.
  • Earned radio and TV interviews
Strategies
  • Press briefings
  • Radio Hypes across various radio stations such as Cool FM, Classic FM, iGroove FM, Inspiration FM and more
  • Featured articles
  • Press releases
  • Print, Online and broadcast TV
  • Sourcing for partnership opportunities
  • Digital Amplification
  • Engaged KOL’s online and social influencers
  • Free Ticket competitions and giveaways
  • Crisis Management
Tasks

To positively promote the Lagos Jazz Series (LJS) in order to engage prospective sponsors and position LJS as THE music and entertainment festival in Nigeria.

Our objectives were:

  • To build a new audience for LJS whilst also keeping the loyalists
  • To change the perception of the audience from LJS being purely jazz
  • To create awareness of LJS and position it as raising the standard of the art of music in Nigeria
  • To create a positive reputation for the team behind LJS
  • To educate the target audiences  (both  young and old)on LJS and the vision that drives it