- Letshego has just acquired a foremost microfinance bank in Nigeria (FBN Microfinance bank) and needed positive communication around there entry into the market.
- SPR made extensive use of its relationship with the media to build a positive rhetoric around the entrance of Letshego into the Microfinance banking sector of Nigeria.
- Thought leadership was adopted to profile Letshego managing director and sell his expertise in the microfinance sector.
- Over 40 pieces of frontline coverage was gained both from traditional and online media platforms
Letshego Holdings Limited was incorporated in 1998, is headquartered in Gaborone and was publicly listed on the Botswana Stock Exchange (BSE) in 2002. It is a Botswana International Financial Services Centre-accredited holding company with lending and deposit-taking subsidiaries across ten countries in Southern, East and West Africa – Botswana, Kenya, Lesotho, Mozambique, Namibia, Nigeria, Rwanda, Swaziland, Tanzania and Uganda. Letshego is the largest indigenous company on the BSE by market capitalisation (in excess of US$600 million) and profitability (in excess of US$52 million profit before tax for the interim period to June 2015) and ranks among the top 40 market value sub-Saharan Africa companies (excluding South Africa).
It is a truly pan-African financial services provider and is committed to skills development – the Group employs over 2,000 team members, across more than 20 nationalities. 500 of the Letshego team comprise its commission-based sales force. It has over 290 representation points across its footprint, servicing a base of over 370,000 customers.
Further information can be found at www.letshego.com.
About FBN Holdings
FBN Holdings Plc. is the most diversified financial services group in Nigeria. The subsidiaries of FBN Holdings offer a broad range of products and services across commercial banking, investment banking and asset management, insurance and microfinance business in 12 countries (Lagos, Nigeria; London, United Kingdom; Paris, France; Johannesburg, South Africa; Beijing, China; Abu Dhabi, UAE; Kinshasa, Democratic Republic of Congo, Accra, Ghana; Banjul, Gambia, Conakry, Guinea, Freetown, Sierra Leone and Dakar, Senegal). The Group, employing about 9,800 staff, has about 10.6 million active customers (in its principal commercial banking business), through about 863 business locations (599 local branches, 70 QSP, 61 agencies/cash centres and 133 (local and international) subsidiary locations) and about 2,700 ATMs. FBN Holdings Plc. is structured under four business groups, namely: Commercial Banking, Merchant Banking and Asset Management (FBNQuest) and Insurance.
Further information can be found at www.fbnholdings.com.