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L’Oréal Luxe

Description
2013 to 2015 - Sesema PR was engaged to manage the launch and Publicity for L'Oréal Luxe Luxury brands and their SKU’s Strategies
  • Awareness campaigns
  • Liaise with beauty and makeup professionals such as Banke Masheeda to promote a range of products
  • Product Seeding
Results
  • Successful product launch events for a range of products which yield improved awareness on the brand yielding to increased sales
  • Sesema PR always achieved at least 75% of agreed coverage on all product launch activities which were majority soft cell magazines directed towards the clients primary target audience.
  • Earned broadcast media coverage on Ebony life TV
Clients

L’Oréal Luxe opens a unique world of beauty Its international brands incarnate all the facets of elegance and refinement in three major specializations: skin care, make-up and perfume. L’Oréal Luxe products are available at department stores, cosmetics stores, travel retail, but also own-brand boutiques and dedicated e-commerce websites.

Tasks

Sesema PR was engaged to manage the launch and Publicity for Loreal Luxe’s Luxury brands and their SKU’s which include:

  • Maison Lancome
  • Ralph Lauren
  • Giorgio Armani
  • Yves St Laurent (YSL)

Across board, Sesema PR was required to;

  • Creating top of mind awareness of the
  • Creating a presale publicity campaign before the Launch.
  • Organising an event for the official launch of the fragrance.
  • Invite and manage the high profile members of our society, A and B-list celebrities, Top media influencers and the media to each event

Scope Of Work

  • Guests invitation
  • Venue and vedors sourcing
  • Inviting and managing journalist at their events